ABOUT

WELCOME TO MASERATI OF HAWAII

AN ITALIAN STORY. A GLOBAL ICON.

Why Maserati of Hawaii? We're a member of Velocity Honolulu, one of the most successful and highly respected luxury lifestyle organizations in Hawai'i. Maserati of Hawaii's staff is dedicated and focused on ensuring the guest has the most rewarding shopping experience possible. We go above and beyond white-glove service.

Maserati of Hawaii's sales staff are experts in their field. We're ready to answer your questions and guide you through the process of acquiring your Italian masterpiece. Island living is unique and your lifestyle reflects that. Allow us the opportunity to indulge you. Our selection fits every delightful aspect of life in Hawai'i. Serving all Hawaiian Islands for Maserati Sales, Service & Parts - Kauai, Oahu, Molokai, Lanai, Maui and the Island of Hawai'i.

Maserati of Hawaii is part of JN Group which has been building our Ohana for over 60 years in Honolulu and over the Hawaiian Islands.

We're proud to be part of Velocity Honolulu. Velocity elevates island living to a whole new level, bringing together an eclectic combination of shops, boutiques, dining establishments and luxury vehicles under a single roof. That includes Velocity Moto, which offers the best of American and European motorcycles. In addition, Velocity offers meeting and event spaces that provide a timeless setting for any occasion. We invite you to relish in the sophisticated atmosphere and unique experiences that await you at Velocity!

If you haven't experienced Maserati of Hawaii, it's time to treat yourself to the best shopping experience you'll ever have. We look forward to helping you acquire the luxury you so richly deserve. We're at 888 Kapi'olani Blvd. in Honolulu.

OUR FAMILY STORY

In 1961, after serving in the army, Joe Nicolai began his first business venture in Hawaii. He leased a dirt lot at 1212 Ala Moana Boulevard and built his business from the ground up. Nicolai, the son of an Italian auto craftsman-technician, was a car and motorcycle racer who had also won distinction as the top West Coast salesman at Ford Motor Co., and he used his skills and expertise to build an enterprise.

By foregoing luxuries like having a home, working 18-hour days, and hitting the airwaves with Honolulu's first used-car TV commercials, the budding entrepreneur resolved to make a dent in the then low-key car-buying town. "It was kind of a Sleepy Hollow," Nicolai says, "I was prepared to work hard and sacrifice a lot more than what I felt the dealers at the time were doing."

Nicolai's businesses include car franchises for Alfa Romeo, Audi, Bentley, Chevrolet, Ferrari, Genesis, Hyundai, Jaguar, Lamborghini, Land Rover, Lincoln, Lotus, Maserati, Lincoln, Genesis and Porsche; and motorcycle franchises for Aprilia, BMW, Ducati, Harley-Davidson®, Honda, Kawasaki, KTM, Moto Guzzi, Piaggio, Triumph, Vespa and Yamaha.

Today, Joe's son, Brad, has taken the reins as president of JN. Under his leadership, JN continues to evolve its brand, branching out into exciting retail ventures. What started a half-century ago on a dirt lot on Ala Moana Boulevard has miraculously blossomed into one of Hawaii's most successful businesses for a new generation.